OUR STORY

Lotus unveils its new corporate website. Its more dynamic design and content structure are fully in tune with today’s world. Thanks to its geolocation feature, the new website offers users improved interaction when looking for a product or for nearby sales points.

Lotus sponsors Alex Marquez, Moto3 2014 World Champion, who becomes a new brand ambassador. The young driver joins his brother Marc Márquez, forming the current tandem of representatives of Lotus.

Lotus presents a limited edition of 2013 watches to commemorate Marc Márquez’s World Moto GP victory. Thanks to this chronograph and this now legendary sports ambassador, Lotus further strengthens its presence in this sport. In addition, Lotus presents the Marc Márquez Junior collection for children.

Aimed at its fashion-savvy public, Lotus launches its Trendy collection, thus expanding its consumer horizon. Perfect for urban, avant-garde women who want an all-round accessory.

Its winning spirit and leading position in the Spanish market led the Lotus brand to sponsor the motorcyclist Marc Márquez who became the World Moto2 Champion. In honour of this event, Lotus creates the Marc Márquez Collection.
To mark the arrival of a new era, according to the predictions of the Mayan calendar, Lotus launches its Enjoy collection inspired by the idea that every second should be relished.

Lotus continues to offer and bring the latest trends to the public. This year we surprised with the international launch of Lotus Silver, a brand of women’s jewellery with innovative designs in sterling silver.
For ambitious consumers who like having their own unique style, not just for clothes, but for accessories too. When you wear a Lotus, you are not wearing “just” a watch. These are accessories with great personality; unique and different thanks to technological innovation and quality in design and materials. A watch to be shown off on every occasion.

Designed exclusively with today’s woman in mind, Lotus launches its successful Lady Cool collection. A very wide-ranging collection for women, it encompasses a great variety of watch designs and different finishes.
Lotus continues to be present at the World Motorcycling Championships. 2008 arrives filled with expectations of success as the brand is the main sponsor of the Lotus-Aprilia 250cc team, co-sponsor of the 125cc Belson-Derbi-Lotus team, and is the personal sponsor of motorcyclist Jorge Lorenzo in the Moto GP category.

Lotus’s great success comes after more than two years of research and technological development when it launches the Lotus Code collection. With attractive designs and a variety of models for both men and women, it has become one of the brand’s most successful and innovative collections.

The brand continues to grow. Lotus begins selling in important markets such as France, Italy, Germany and the Czech Republic.

Launch of the new and successful Lotus Shiny collection. The top-seller in Spain with over a million watches sold, the company has maintained its great success for years.
Lotus debuts at the World Motorcycling Championship in the 250cc category together with the Fortuna-Honda-Lotus team, led by the motorcyclists Roberto Rolfo and Toni Elías.

Launch of Lotus 2gether in Spain. A unique collection combining women’s watches with jewellery. This is the first step towards the acquisition of the Lotus Style brand.
Lotus Big makes its appearance; a collection distinguished by the innovation to create large watches hand in hand with a very timely and successful advertising campaign.

Following the success of its first collection, Lotus continues innovating. This time it experiments with a new and very strong hypoallergenic material: titanium. By doing so, Lotus is able to make titanium accessible to everyone, a material that until now was the exclusive preserve of big brands.

For the more adventurous, Lotus launches its “Super Chrono” watch collection inspired by the world of sea and air navigation. A collection that encompasses important technological advances and offers incredible precision.

Lotus continues to innovate in the watch market and starts selling its sportiest watches. Bold chronographs for action sports.

Lotus launches its first Lunar Phase watch, achieving its first bestselling piece. The group puts watches that were once exclusively for only a few within reach of everyone.