To mark the arrival of a new era, according to the predictions of the Mayan calendar, Lotus launches its Enjoy collection inspired by the idea that every second should be relished.
Lotus continues to offer and bring the latest trends to the public. This year we surprised with the international launch of Lotus Silver, a brand of women’s jewellery with innovative designs in sterling silver.
For ambitious consumers who like having their own unique style, not just for clothes, but for accessories too. When you wear a Lotus, you are not wearing “just” a watch. These are accessories with great personality; unique and different thanks to technological innovation and quality in design and materials. A watch to be shown off on every occasion.
Designed exclusively with today’s woman in mind, Lotus launches its successful Lady Cool collection. A very wide-ranging collection for women, it encompasses a great variety of watch designs and different finishes.
Lotus continues to be present at the World Motorcycling Championships. 2008 arrives filled with expectations of success as the brand is the main sponsor of the Lotus-Aprilia 250cc team, co-sponsor of the 125cc Belson-Derbi-Lotus team, and is the personal sponsor of motorcyclist Jorge Lorenzo in the Moto GP category.
Launch of the new and successful Lotus Shiny collection. The top-seller in Spain with over a million watches sold, the company has maintained its great success for years.
Lotus debuts at the World Motorcycling Championship in the 250cc category together with the Fortuna-Honda-Lotus team, led by the motorcyclists Roberto Rolfo and Toni Elías.
Launch of Lotus 2gether in Spain. A unique collection combining women’s watches with jewellery. This is the first step towards the acquisition of the Lotus Style brand.
Lotus Big makes its appearance; a collection distinguished by the innovation to create large watches hand in hand with a very timely and successful advertising campaign.